Selecting the Right Product for Growing Your Business


Why are labs putting so much money and energy into marketing full contour zirconia? For you, the best return on investment in sales and marketing for growth is through differentiation. Do you offer products or services that make your lab different? Why would a dentist work with you rather than any one of the other 8,000 in the US?

What is a differentiator for your lab? How about guided surgery planning and guide service, teeth in a day conversions, Ortho planning and products or comprehensive treatment planning? Your marketing efforts will generate far more leads and customers when promoting products that your competition is not offering.

Personally, I love Implant studio as not too many labs have embraced guided surgery. The barrier of entry is reasonable and you can attract specialists to your lab.

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Thanks for reading,

Bob Cohen, CDT

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